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Many automotive OEMs and dealers have selected Salesforce as their preferred technology platform to provide the perfect customer experience. 

For years, Nextlane has been providing very focused solutions designed for the automotive distribution industry. Joining forces, Nextlane and Salesforce are complementing each other to offer a more comprehensive business solution to digitalize the customer journey from A to Z.  

Nextlane MaxLead for Salesforce 

Nextlane MaxLead enables you to identify purchasing automotive intentions by automating quotation reminders, emailing and creating vehicle renewal surveys. It provides additional lead sources for automotive professionals.  

While many car manufacturers use Salesforce as their CRM application, their dealers generally use their own lead management systems like MaxLead. It makes the exchange of information between the leads generated by manufacturers and those generated by their distribution network extremely complex. 

Thanks to the integration of Nextlane MaxLead with Salesforce, users now benefit from a single place where to analyse, manage and convert their leads.  

Nextlane MaxLead for Salesforce is currently available on AppExchange. Click on the link below to access AppExchange.

Bi-directional integration between Salesforce and DMS

OEM and Dealers want to avoid inconsistencies between their multiple systems, especially between their CRM platform and their DMS. No matter where the data is updated by whom, they require this data to be synchronized throughout their information system. 

Nextlane Platform and Mulesoft capabilities are meant for this exact purpose: allowing data exchange and update between software solutions.

A series of assets developed by Nextlane are available on Anypoint Exchange.