Nextlane, European leader in digitalisation solutions for the automotive industry, today announces the appointment of Robert Raiola as Chief Marketing Officer. In this role, Robert will be in charge of driving the company’s marketing strategy with a strong focus on building brand awareness in Europe. His mission will be to position Nextlane as a key player in supporting stakeholders from the automotive sector with their digital transformations.
“We’re delighted to welcome Robert to our management team. His expertise in digital marketing and management will help unite our teams around our expansion plans on a European level”, explains Julian Ciccale, Nextlane CEO. “Indeed, his strategic vision and capacity for managing multicultural teams and large-scale projects will ensure we can accelerate our growth”.
“Nextlane stands at the centre of the transformation currently taking place throughout the automotive industry, with the aim of becoming the go-to software platform for developing digital solutions for both manufacturers and dealerships alike. I’m thrilled to be able to bring all my experience of the new technologies sector to this exciting endeavour”, said Robert Raiola, Nextlane’s Chief Marketing Officer.
Multiculturalism is at the very heart of Nextlane. Born out of the merger of three companies – two French and one Spanish –, the Group now operates in over 10 countries across Europe and has become the European leader in the space of just a few years, offering the complete range of solutions for the automotive sector.
The company has experienced rapid growth, exceeding €100 million in earnings for the first time in 2022. That figure has increased tenfold in just four short years, from €10 million to €103 million.
Having graduated from the University of Paris Dauphine with a master’s degree in economics, Robert has over 25 years’ experience in managing sales and marketing teams in the high-tech industry.
Before joining Nextlane, Robert was CMO at MEGA International, where he developed the brand’s reputation internationally and supported the software company’s transition to the Cloud.
He has also worked for leading names in the new technologies sector, including Microsoft, where he held sales management positions for over 10 years, and Adobe, where he led the French and European marketing teams for eight years.