OMODA & JAECOO (Chery Group) and Nextlane Group announce strategic partnership to drive business growth in Spain

Press Release

Madrid, October 2024 – OMODA & JAECOO (Chery Group), a prominent player in the automotive industry, has announced a strategic partnership with Nextlane Group, the European leader in automotive software. This collaboration is set to drive significant business growth for OMODA & JAECOO in Spain, with the initial focus on deploying Nextlane’s cutting-edge CRM Automotive technology across OMODA & JAECOO and its dealer network in Spain, under the codename OJ-Cars.

Through this partnership, OMODA & JAECOO will leverage Nextlane’s advanced CRM solution to optimize sales and operations, provide its dealer network with a powerful and robust CRM platform, and enhance customer engagement, satisfaction, and overall experience.

Key Highlights

• OJ-Cars is an all-in-one CRM solution specialized for the automotive industry and customized to meet OMODA & JAECOO’s needs. In less than 3 months since the project’s official launch, it will be rolled out across Spain, supporting all OMODA & JAECOO dealers and hundreds of users
• OMODA & JAECOO foresees improved control, reporting, forecasting, and predictability following the integration
• With over 4,000+ cars sold in Spain since its debut, and with ambitious targets, Nextlane’s solution will contribute to OMODA & JAECOO success in Spain and serve as the benchmark for expansion into other European countries
• Gamboa – one of the first dealership to leverage OJ-Cars – and a leader in Spain – is expecting to simplify its sales operations and enhancing its customer experience

A New Era for OMODA & JAECOO: Enhanced Dealership Efficiency with Nextlane CRM

OJ-Cars empowers OMODA & JAECOO dealers to efficiently track leads, engage customers, and optimize their performance—all while delivering a seamless, user-friendly experience. Advanced analytics allow dealerships to better forecast their business, improve customer conversion and retention, crucial in today’s competitive European automotive landscape.

Spain, with over 4,000 cars sold since OMODA & JAECOO s launch in February 2024, is a critical market. The success of this solution will set the standard as OMODA & JAECOO continues its European expansion.

“As we continue to expand across key markets throughout Europe, it’s crucial to have partners who can support our ambitious goals. Nextlane is clearly one of them.” said Darren Tu, Country Manager of OMODA & JAECOO Spain.

The implementation of Nextlane’s automotive CRM solution is set to optimize OMODA & JAECOO’s dealership network performance across Spain, supporting the brand’s mission to deliver exceptional customer service and innovation.

“Nextlane is proud to support and partner with OMODA & JAECOO to achieve their goals. Our automotive CRM solution is designed to meet the unique needs of OEMs, providing a flexible CRM solution customized for the automotive industry, that delivers actionable insights, boosts operational efficiency, and empowers businesses to build stronger customer relationships and drive growth.” said Helene Lanssens, Chief Product Officer of Nextlane Group.

“At Nextlane, our commitment is to be the best partner for our clients, and this collaboration is a testament to that promise,” said Khalil Haddad, Vice President OEM of Nextlane Group. “This partnership not only underscores our strong position with OEMs but also demonstrates our agility in bringing new brands with ambitious goals to market. We are confident that OMODA & JAECOO will gain substantial benefits from this collaboration, and we look forward to supporting their continued expansion across Europe.” he added.

At Gamboa, one of the first OMODA & JAECOO dealerships to implement OJ-Car, the feedback has been overwhelmingly positive.

“Nextlane’s CRM solution is optimizing our sales processes, saving us time and eliminating duplication,” said Jesús Sanchez, Sales Director of Gamboa. “Leads are now nurtured effectively, and we have a solution that helps us serve our customers better. The solution is intuitive and powerful, and we’re eager to see even more positive results in the coming months.”

Looking Ahead

As OMODA & JAECOO continues to grow in Spain, Nextlane’s teams will ensure OJ-Cars continue to perform and meet business expectations. Discussions are underway for additional partnerships and expanding this collaboration into new territories.

Together, OMODA & JAECOO and Nextlane aim to set a new standard for customer experience and operational excellence across Europe.

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