Paris – November 2024: As we celebrate the one-year anniversary of Nextlane’s rebranding, we reflect on a year that has been nothing short of transformative. This milestone marks a pivotal chapter not just for our company, but for the entire automotive business industry. Our rebranding was more than just a new logo—it signaled a bold, strategic shift towards building an integrated ecosystem that is reshaping the way automotive businesses operate.
Over the past year, Nextlane has seen record growth, strategic partnerships, and innovation that is helping our clients streamline operations and thrive in an increasingly digital world.
Our rebranding marked a significant evolution in who we are and where we are going. Nextlane is creating the leading ecosystem of automotive software solutions, centered around the Nextlane Platform where we offer our customers end-to-end software solutions that digitize and simplify the entire automotive customer journey. Connecting manufacturers, dealers, and third-party systems, we are empowering automotive businesses to adapt and thrive in a rapidly changing market.
As we look ahead, our vision is clear: to be the leading automotive business ecosystem in Europe. Our API-driven architecture sets us apart, and with an unmatched number of OEM interfaces, we’re positioning ourselves as the most open and scalable ecosystem in the market, allowing us to grow that much faster across Europe.
“We’re not just adapting to industry changes—we’re driving them,” said Helene Lanssen, Chief Product Officer, Nextlane. “Our unwavering focus on innovation and client success is shaping the future of automotive software, delivering solutions that meet tomorrow’s challenges today.” she added.
Nextlane Platform Partner Program: Since rebranding, we’ve engaged with over 50 partners and 20 have officially joined the Nextlane Platform, enriching our ecosystem with expanded services across sectors like tyre sales and aftersales. This collaborative approach empowers clients with flexibility and enhanced capabilities.
Nextlane has made significant strides in investing in innovation to meet the evolving needs of the automotive industry. We’ve expanded our product offerings, improved operational efficiency, and built new partnerships to enhance our platform. Key developments include the launch of new tools like the Consent Center to ensure regulatory compliance and the integration of smarter, more efficient features based on customer feedback.
Nextlane’s AI-powered tools are not just meeting industry needs—they’re exceeding them.
AT Nextlane, we’re not merely adopting digital tools—we’re pioneering them to set new benchmarks in operational efficiency and customer satisfaction.
Nextlane is committed to becoming a SaaS company to offer scalable, flexible, and accessible solutions. Moving to a cloud-based model enables seamless updates, lower infrastructure costs, and enhanced data security.
“We’ve invested in building a secure cloud infrastructure, streamlined our platform, and introduced subscription-based pricing for greater flexibility”, said Jean-Louis Baffier, Chief Revenue Officer, Nextlane.
Our focus is on developing scalable solutions that grow with customer needs while maintaining regulatory compliance. This transition positions Nextlane to better meet the evolving demands of the digital landscape.
Rapid CRM Deployment for OMODA & JAECOO: In under two months, Nextlane successfully launched its CRM Auto solution for OMODA & JAECOO, a rising Asian OEM brand entering the European market. “I’ve never seen a new application deployed this fast,” said Ignacio Soto Moro, IT Manager of OMODA & JAECOO. This success demonstrates our agility and client-focused approach.
Each of these milestones is more than a business win—it’s a testament to the trust our clients place in us and our ability to deliver innovative, end-to-end solutions for the automotive business industry.
As we reflect on a year of monumental achievements, we invite automotive businesses, partners, and industry leaders to join us in building the future of automotive business software. Explore our cutting-edge solutions, partner with us, and discover how Nextlane can drive your business forward in a digital-first world.
Together, we’re not just keeping pace with change—we’re driving it. The future of the automotive business industry is here, and we’re leading the way.