Nextlane’s customers can now benefit from a lead generation system for the automotive sector.
Paris, 23, January, 2024 – Nextlane announced it has launched Nextlane MaxLead for Salesforce on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowering customers to unleash the power of data for the automotive industry.
Nextlane MaxLead is a breakthrough in data management for the automotive industry. While most car manufacturers use Salesforce as their #1 CRM, their dealers generally use lead management systems that are unknown to them, making the exchange of information between the leads generated by manufacturers and the lists of customers and prospects managed by their distribution network extremely complex. This situation generates tedious double data entry, both in the dealer’s DMS1 or CRM and in the manufacturer’s CRM.
Nextlane MaxLead enables efficient and fluid interconnection of dealer data, transmitting it into the manufacturer’s CRM, whether or not it uses a Nextlane product. This simplification is made possible by the performance of the Nextlane Platform.
Nextlane MaxLead is currently available on AppExchange at
By choosing MaxLead, dealers can eliminate double entry, gain operational efficiency and optimize their lead generation processes.
About Salesforce AppExchange
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Salesforce, AppExchange and others are among the trademarks of Salesforce, inc.
Nextlane is a European leader in automotive retail software solutions. The company’s mission is to empower automotive dealers and car manufacturers to help drive business growth and enhance their customers’ experience through cutting-edge technology. Nextlane offers a comprehensive suite of software products that address various aspects of the automotive retail process, from vehicle inventory management to after-sales workshop management, accounting, and invoicing.