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  • 29/03/2024

Artificial Intelligence Revolutionizing Used Vehicle Remarketing

The automotive sector is undergoing significant changes, with the remarketing of used vehicles emerging as an essential tool for dealerships and private sellers looking to optimize their sales.
In this rapidly evolving context, artificial intelligence (AI) is emerging as a true catalyst, offering unprecedented solutions to maximize the efficiency of every step of the remarketing process.

From traditional remarketing to a high-end digital approach

The remarketing of used vehicles has undergone a massive transformation in recent years. Once limited to print advertisements and physical presentations, it is now largely dominated by digital platforms. A recent study reveals that the number of online car ads has increased by 40% in recent years, underlining the growing importance of digital remarketing. Specialist websites, social networks, targeted advertising and online sales platforms have revolutionized the way vehicles are presented to potential buyers.

Data exploitation: The Key to Optimization

The collection and analysis of data are central pillars of optimizing the remarketing of used vehicles. Understanding market trends, buyer behavior, and past performance enables sellers to adjust their strategy precisely and effectively. AI plays a crucial role in this domain, facilitating the analysis of available data and unlocking its full potential.

AI Serving Automation and Personalization

One area where AI excels is in automating repetitive and time-consuming tasks. For instance, analysis and editing photos can be entrusted to sophisticated algorithms capable of recognizing vehicle characteristics (brand, model, condition, equipment) and generating coherent and attractive visual content (automatic plate cover, generation of customizable photo backgrounds such as dealership storefronts, walls, etc.).
Likewise, AI can prove invaluable in estimating refurbishment costs and vehicles trade-in value, based on historical data and market trends.

Creating optimized ads and using video

AI is not limited to automating repetitive tasks. It can also be used to create personalized and engaging ads. Natural language processing algorithms can generate accurate and attractive vehicle descriptions, while adapting content to the preferences and behaviors of potential buyers optimizes the impact of ads. The use of video is another emerging trend in automotive remarketing. Video ads provide an immersive experience for potential buyers and dynamically showcase vehicle features.

AI: A Growth Lever for Automotive Remarketing

In conclusion, the integration of AI into the remarketing process for used vehicles offers promising prospects for market players. By harnessing the power of data analysis, automation, and personalization, AI significantly improves the efficiency and profitability of remarketing. The use of video and other innovative technologies also opens up new opportunities for capturing the attention of potential buyers and boosting sales. As the automotive market continues to evolve, AI is emerging as a true ally for remarketing professionals looking to anticipate trends and position themselves for success.
By embracing new AI-driven tools, such as the Remarketing solution offered by Nextlane, remarketing actors can attract buyers and capitalize on the increasing sales of used cars.