About Nextlane

We provide

integrated end-to-end software solutions that digitize and simplify the entire automotive customer journey

We create

a reliable digital ecosystem, enabling digital excellence within the automotive industry.

We enable you

to drive your digital business.

Our values
what we believe in


Wheter they are employees, partners or stakeholders, we want to help making decisions faster, smarter and with more impact. To do so we provide tools, solutions and the capacity to drive their performance above and beyond.


We focus on the technological advancement of our products and aim to provide solutions that matter. We embrace a company culture that fosters creativity, welcomes bold decisions and enables colleagues, customers and partners to stay relevant and ahead of the competition.


We continuously evolve with the ever-changing industry. For us, agile working means connecting people, processes and technologies to establish efficient guidelines, making employees and partners alike feel no boundaries. In other words, we want to ensure maximum productivity with minimum constraints.


We want to create a circle of trust with partners and employees through transparency, accountability, equity and highest quality.


Hartmut Wagner

Hartmut Wagner

CEO – Chief Executive Officer

Hartmut Wagner is the Chief Executive Officer of Nextlane, a highly successful software company focused on the automotive industry, and operating in 11 countries in Europe.

Hartmut has a tremendous level of experience and expertise in the global Software and Cloud industry for more than 25 years. He has been successfully leading international teams with up to more than 1000 people in leading tech enterprise companies such as Jron Mountain, HP and Microfocus. Hartmut has also been showing strong performance operating in Private Equity owned portfolio companies such as Exact, Collenda and Serrala, where he served in CEO and General Management roles.

Hartmut gained a diploma in Business Administration at the Baden-Wuerttemberg Cooperative State University in Mannheim, Germany. His career brought him to many countries around the World with local engagements in the United States, The Netherlands, France and Germany.

Jonatan Dal Bon

Jonatan Dal Bon

CTO – Chief Technical Officer

Jonatan studied Computer Science at the Universidad de Belgrano in Buenos Aires, Argentina. He started his professional career working as technical support for Microsoft at a young age.

In 2002 he co-founded Nextlane, wherein his capacity as IT Manager was in charge of the design of CRMAuto, the most extensive CRM solution for the automotive sector in Europe. In 2019 he was appointed co-CEO of Nextlane Spain.

After three years, Jonatan became the Chief Technical Officer of Nextlane. He oversees product development and roadmap, R&D, and Information Systems.

Graham Howell

Graham Howell

CFO – Chief Financial Officer

Graham is an experienced senior financial professional with 28 years of experience within the software industry. Starting within audit, moving into accounting, business control, and via a 12-month interim General Manager position, Graham arrived at his first CFO role in 2009.

Along the way, Graham has worked for both large stock exchange-listed and smaller private equity-owned software companies providing a wide range of solutions from core ERP to Share Trading.

He has been lucky enough to have had an international scope in his roles since 1997 and has lived and worked in the UK, Germany, and currently France. He brings to the group a wealth of experience and knowledge to support the growth and development of Nextlane.

Jean-Louis Baffier

Jean-Louis Baffier

CRO – Chief Revenue Officer

Jean-Louis is the Chief Revenue Officer of Nextlane. He is in charge of all our dealers and OEM offers, as well as our global Marketing, Sales and Alliances teams.

He started his professional career in 1993 in France, then in California. During 25 years, he grew through the ranks and has worked as Vice-President, Chief Revenue and General manager of technology companies like Oracle, Salesforce, and Microsoft France where he managed the entire enterprise business, contributing to the company’s transition to the cloud. He then successfully grew French startups and scaleups such as Algolia or Alsid into international businesses.

His mission at Nextlane, first and foremost at the service of our customers, is to fully integrate all the entities into a cohesive, efficient, and well-performing team, ensuring the company’s growth in Europe.

Olivier Bisson

Olivier Bisson

COO – Chief Operating Officer

Olivier is an engineer and graduated from Mines-Télécom in 1998. He started his career at Bouygues Telecom, working in digital services and launching dematerialised services. He supported Enterprise accounts in their business transformation and the implementation of their knowledge-sharing and collaboration projects.

Olivier joined Nextlane in January 2022 as Chief Operating Officer with the mission of supporting the company’s growth by ensuring the smooth running of customer operations by implementing an optimal strategy.

As Global Head of the Professional Services and Customer Services departments in 11 countries with around 200 employees, he will lead all Customer Operations from project deployment to support and customer relationship management.

Robert Raiola

Robert Raiola

CMO – Chief Marketing Officer

As Chief Marketing Officer of Nextlane, Robert is responsible for creating and accelerating the company’s marketing strategy and brand recognition in Europe. He is focused on driving the company’s vision of helping the automotive industry improve how OEMs and car dealers interact with their customers.

He has over 25 years of experience in managing sales and marketing teams in the high-tech sector. After more than 10 years at Microsoft France, he joined Adobe and led the French and EMEA marketing teams for 8 years. In 2014, he became CMO at MEGA International to develop the brand’s international reputation, define product strategy and implement demand generation campaigns to accelerate the growth of the sales pipeline.

Robert has significant experience in product marketing, brand development, lead generation, public relations, and strategic planning.

Hélène Lanssens

Hélène Lanssens

CPO – Chief Product Officer

Hélène joins Nextlane as Chief Product Officer with the objective of increasing the added value of the products, supporting customer growth and harmonising the product portfolio by redefining and aligning product operations with Nextlane strategy, managing the Nextlane product team and defining investment priorities.

Her professional career started as a dealer network trainer on new models at Volkswagen France. After working at companies such as JATO Dynamics and Solera, where she developed the brand’s product strategy for managing the claims platform, connecting repairers, adjusters and insurers, Hélène became VP Product Manager and acquired a solid experience in Product Management of SaaS solutions for the automotive, sales and after-sales industries.

Her experience of more than 20 years in the automotive sector gives her a deep understanding of the business and the challenges related to the digital transformation of customers.

Bertrand Jeanpierre

Bertrand Jeanpierre

CoS – Chief Of Staff

Bertrand started his career as a strategy and marketing consultant at Simon-Kucher & Partners from 2013 to 2019.

Initially based in the Paris office, he was involved in multiple B2B and B2C projects in different countries (Greece, Turkey, Romania…). He then relocated to London and later to Sydney. He spent 3 years helping the local office grow while keeping solid connections with the rest of the organisation.

Back in Europe in 2019, to complete his initial engineering education, Bertrand joined Nextlane in September 2020, first as GTM & Pricing manager and later as Chief of Staff. His mission is to help the executive team to achieve the company goals.

Jean-François Boulineau

Jean-François Boulineau

CHRO – Chief human resources officer

Jean-François is the Director of Human Resources at Nextlane, in charge of talent development, culture and leadership within the organization.

He brings over 20 years’ experience as a human resources manager in EMEA, Asia and the Americas, supporting the rapid growth and transformation of various companies in the electronics manufacturing, energy and software sectors.

Prior to joining Nextlane, he was VP HR at a global SaaS player, where he managed the creation of a Center of Excellence, recruiting and integrating over 600 software engineers to support the company’s exponential growth.

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